They must read my blog because I wrote about this from a customer’s point of view almost 3 years ago to the day. I am huge supporter of Netflix and have been a customer from almost day one. I am a online only subscriber now, not because of cost but because of time to watch movies. Young kids, work, sleep we were sending back more unwatched movies than watched. But the online has been my jewel for old Hitchcock, Twilight Zone, documentaries, and other things I can have running on my iPad while I work or quickly get in before I goto bed.
However, being that getting out to watch the latest movies is a challenge I have been saying for 3 years that the next big breakthrough is new releases in your home the day they come out. In order to do that you need to get through Hollywood and the movie theaters that will suffer big time from it. Hollywood will come out ahead, the theaters will suffer hard. But adapt or die. 3D and IMAX is an adaptation of that shift already. Theaters won’t die, just change.
Like House of Cards being the breakout success of made for online dramas I wouldn’t be surprised if a big movie director makes a Netflix exclusive movie. I look toward Steven Spielberg direction because he has come out recently slamming Hollywood’s process to get movies made. He goes on to say Lincoln almost didn’t get made as a Hollywood feature but as an HBO project. Warns of a Hollywood implosion.
Netflix has an opportunity to not only take out Hollywood at the knees but change content delivery forever.
After that the next logical step is live shows, news streaming, exclusive coverage. Then you scare the crap out of NBC, ABC, CBS, FOX and the cable news networks. I look at SkyNews on AppleTV as a starting point, I watch that everyday, mainly because I am sick and tired of American news outlets but also it’s different and unique. So maybe in 3 years from now they will start talking about it.
A snip from a A post I wrote about Netflix Oct. 22, 2010 – Take note, this was long before any of the exclusive content and shows were even talked about.
Now we can just sit back and watch the strategies play out.
Skip ahead to the 19 minute mark for the announcement.
End of Line.
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Binary Blogger has spent 20 years in the Information Security space currently providing security solutions and evangelism to clients. From early web application programming, system administration, senior management to enterprise consulting I provide practical security analysis and solutions to help companies and individuals figure out HOW to be secure every day.