GIECO Finally Got Online Marketing Right2 min read
Online ads are everywhere, on pretty much every webpage we hit and most of them are terrible in their purpose. Why? Because most ads you can skip past in 7 seconds or less. Most of these ads aren’t made for websites, they spend their money on production. They try to build up to the climax of the product and by the time the brand, message, and image is shown you are long gone. I am not a marketing expert but I always wonder in the age of online advertising why these ads don’t blast the product first. Right up front, BAM!
Gieco has done just that. Now the ad is brilliant and one of the funniest ones I have seen in a long time and whether it was intentional or a tongue in cheek to the web ad world time will tell. But it served its purpose. You get the Geico name, the tagline, a cutesy scene and all within 7 seconds. The ad continues on for another 25 second but the message was delivered. You can see it below.
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Binary Blogger has spent 20 years in the Information Security space currently providing security solutions and evangelism to clients. From early web application programming, system administration, senior management to enterprise consulting I provide practical security analysis and solutions to help companies and individuals figure out HOW to be secure every day.
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