May 21, 2024

Binary Blogger

Are you a 1 or a 0? News, Thoughts and Reviews

GIECO Finally Got Online Marketing Right

2 min read

geico-logoOnline ads are everywhere, on pretty much every webpage we hit and most of them are terrible in their purpose. Why? Because most ads you can skip past in 7 seconds or less. Most of these ads aren’t made for websites, they spend their money on production. They try to build up to the climax of the product and by the time the brand, message, and image is shown you are long gone. I am not a marketing expert but I always wonder in the age of online advertising why these ads don’t blast the product first. Right up front, BAM!

Gieco has done just that. Now the ad is brilliant and one of the funniest ones I have seen in a long time and whether it was intentional or a tongue in cheek to the web ad world time will tell. But it served its purpose. You get the Geico name, the tagline, a cutesy scene and all within 7 seconds. The ad continues on for another 25 second but the message was delivered. You can see it below.

The first thing I thought of when I saw this ad was Police Squad, not the movies, but the original TV show starring Leslie Neilson. They ended each episode similar to this, making fun of the late 70s and early 80s freeze frame credits in all the TV shows at the time. Police Squad was way ahead of its time when it came out and unfortunately most people didn’t appreciate the twisted, thinking man’s humor. I loved it. My personal favorite ending starts at the 5:00 mark.

Ironically I will never have Geico insurance but I sure love their ads.

End of line.

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