Social media has become increasingly popular as a means of connecting businesses with customers and social engagements. When you open a social media account, you expect your target audience to find you easily.
Besides having a social media account, you should be aware of the latest trends that may change how you connect with the world. 2021 may be marked by growth in social media marketing strategies and social commerce. This article reveals 2021 social media trends you need to be aware of.
Social media videos
Videos were already being widely used before the pandemic and have gained more popularity during the lockdown. Many social media platforms have video features that businesses can leverage on. As such, marketing a small business will be easier due to increased demand for video streaming.
The video streaming industry is expected to grow tremendously in the next six years. The growth may be triggered by the recent consumer buying behavior where most people prefer video shopping during the lockdown.
Top e-commerce brands are looking to train video influencers to boost more sales through videos. Instagram is improving its video capabilities, including allowing ads, as a result of an increase in its live video views. You can therefore maximize returns by focusing on social media videos.
Some of the video marketing trends to look out for in 2021 include:
- Live videos for real-time shopping – This can get excellent organic reach and engagement
- Video sequencing – To communicate about products or brand stories.
- LinkedIn videos – For video conferencing in LinkedIn messaging
- Stop motion videos – Targeted at a younger crowd
Growth in niche platforms
The most popular social media platform is Facebook, with the Facebook ads becoming effective marketing channels. However, the latest trend you expect to see in 2021 is the popularity of niche platforms such as Reddit and TikTok.
Reddit was founded in 2015 but it received a great boost in 2019 and 2020. There has been an increase in the number of active users and viewers on this platform. Reddit has more than 100,000 active communities and at least 430 million monthly users and is one of the most popular networks globally. The growth in the number of users is a clear indication that this trend will continue in 2021.
Launched in 2016, Tiktok has become popular over the past few years. By January 2021, Tiktok had 689 million active monthly users globally, making it a large platform in terms of number usage. It took Instagram six years after its launch to gain the same user base as Tiktok and four years for Facebook. Many businesses will be exploring ways of connecting with their customers via Tiktok.
Social commerce expansion
The rapid increase in online purchases is influenced by social media content. The fashion industry reports many shoppers, including the millennial generation buying online. Amid the COVID-19 pandemic, the social commerce market is expected to grow by 31.4%. The growth will be experienced in 2021 as the retailers stick to the habit of digital shopping. ‘
Integrating e-commerce with social media can allow your customers to search your brand via social media content as they make buying decisions. Social media platforms have features for retailers and brands to create content that can make a product launch go viral.
Having the social media trends in mind, you would want to enjoy the benefits of social commerce in your business in 2021. Your competitors may already be on social commerce and you want to remain competitive.
Messaging apps represent one of the latest social media marketing trends. The number of people using messaging apps is expected to grow in 2021. The majority of Smartphone users are already using at least one app and this presents an opportunity for businesses to reach out to their current and potential customers.
Since most consumers like communicating with businesses via messaging, you should incorporate this social media trend in your marketing plan. If you want to take advantage of messaging via apps, consider the capabilities of each platform because different platforms have different features.
Two popular messenger apps include Facebook Messenger and WhatsApp, the growth of which is expected in 2021. Implementing app messaging may be an effective way to foster increased engagement with customers. App messaging can increase the app’s stickiness which can lead to memorable brands that can stick in the customers’ minds.
You may want your customers to have seamless experiences by allowing them to send inquiries directly to your app. Apps will facilitate continuous customer experience with your brand.
The global COVID-19 crisis in 2020 caused many businesses to go digital. Physical meetings were turned into zoom meetings and concerts were turned into live streams. One of the best ways of launching a product and boosting sales is through live streaming. Live streaming may continue trending in 2021with businesses streaming events and product launches via social media.
More and more influencers and social media marketers are adopting live streaming as a means of interacting with their audience promptly. With live streaming, there is no need for visual cues of additional support facilities.
The views on Facebook Live and Instagram increased significantly in 2020. This situation is expected to evolve in 2021 as people are already getting used to it. Customers are interacting with brands at the comfort of their homes.
Live streaming should therefore form part of your marketing strategy on social media. Through live streaming, you will be able to create a direct and personal connection with your audience. Additionally, the live-streamed events can offer unique experiences on how to manage your audiences. For example, the moderators can help hosts to screen the best questions asked by the audience as they organize productive Q&A sessions.
By understanding the above 2021 social media trends, you can identify ways of adjusting your existing marketing strategies. You don’t want to be caught up unprepared by watching things happen. Take note of what is happening and take action to reach out to the audience wherever they are. Since the trends are changing fast, ensure that you are up-to-date on the latest trends to stay ahead of the competition.
Emily Harrinson is a top-rated writer and editor working with London-based write my college essays and admission essay writing service. She has been with these agencies since 2006 and honed her skills greatly while working. Her hobbies include following sports and reading the latest books. She has a positive mindset and likes to act as the go-getter in challenging situations.
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