Are you still riding high on the launch of your new website? Think that now is the time to sit back and reap the rewards. Think again.
Unfortunately, the launch of a site is just the beginning, with so much more blood, sweat, and tears to go before you can take a breath.
Thinking of a new website as a tiny seedling can be a good idea. It needs care, attention, and love to flourish. And, if you choose to ignore it, it will wilt and die. On the plus side, with the right website maintenance schedule, your site can thrive and grow without it sucking up all your company’s resources.
Read on to discover everything there is to know about ongoing website care and maintenance, with practical tips that are easy to implement.
Create a schedule
As mentioned briefly above, the best way to keep on top of your website is to have a maintenance schedule in place. This will help ensure your site runs as efficiently and effectively as possible.
Depending on the size of your website and the industry that you operate within, you may have to make updates to your site daily, weekly, or maybe just monthly. The important thing is to find what works for you, your website, and your customers. If you don’t have the time or resources to do this yourself, you could hire a web design and development team to do this for you such as Magecloud.agency.
Perform a website audit
When was the last time you audited your website? If you can’t remember, then you are definitely overdue one. Essential for the health of your site, a website audit will help you to assess all elements of your site including its content, web pages, and structure.
As well as the technical side of your site, it can also be a good idea to carry out an SEO audit to ensure your site is ranking as high on SERPs as possible. You can choose to do this in-house or enlist the services of an SEO agency to do this for you.
Seek ongoing feedback
It doesn’t matter if you think your website is the bee’s knees; it is what your customers think that matters, so it is important to seek ongoing feedback.
Providing invaluable information on how to improve your business processes and make your site more user-friendly and engaging, you can use many different techniques to actively seek feedback. For example, you could add a comment section to your site or request feedback via email.
Although your website content may have been relevant when you first launched your website, this may no longer be the case, which is why you need to take the time to review it.
Start by looking at the main website copy on your site to see if it needs updating, and then move on to any blog posts and other types of content, such as videos. Anything that is no longer relevant should be either updated or removed.
Binary Blogger has spent 20 years in the Information Security space currently providing security solutions and evangelism to clients. From early web application programming, system administration, senior management to enterprise consulting I provide practical security analysis and solutions to help companies and individuals figure out HOW to be secure every day.